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Rwanda is known the world over as a country with a violent and deeply troubled past. Yet today it is peaceful and is one of the most business friendly countries in Africa. Everywhere you look there are signs of strong growth and free market activity. SMEs, in partnership with financial institutions, are doing great things as years of hard work, dogged commitment and personal sacrifice are bearing fruit.

Financial institutions like Ecobank are partnering with SMEs to reach their full potential, financing them in win-win relationships that are helping the entire business space grow.

In this story, we travel to Kigali and Butare to meet two serial entrepreneurs who are enjoying success due, in part, to financing they have received from Ecobank. From petroleum distribution to building and agri-infrastructure development contracts, we journey with our two inspiring businessmen to find out what makes them tick, explore the challenges of their pasts and understand what’s working for them today.

Everyone has a powerful story to tell in Rwanda, and every Rwandan has been affected by the country’s past. Yet, the courage and dreams of Rwandan entrepreneurs today, enabled by the financial sector, remind us that changing Africa and taking it forward requires a mutual, shared effort. Together we are stronger than we are apart.


  • Business owners in downtown Kigali
  • Cameraman, Nick Chevallier, at channel in rice fields Butare 1
  • Cameraman, Nick Chevallier, films names of those killed in the Genocide, at the Genocide Memorial, Kigali 3
  • Downtown Kigali 1
  • Entrepreneur Serge Kajeguhakwa's tank depot outside Kigali 5
  • Entrepreneur, François Rutayisere, with son, Joseph, and daughter, Diane, who work in the family construction and hotel business 2
  • Entrepreneur, Serge Kajeguhakwa, with series Presenter and Producer, Lisa Chait
  • Genocide Memorial Kigali 1
  • Kigali, Rwanda 2
  • On the last Saturday of every month all Rwandan citizens volunteer to work on community upiftment projects such as road building 2
  • Rice fields in Butare 3
  • Show Presenter and Producer, Lisa Chait, with Diane Rutayisere, daughter of Francois Rutayisere
  • Trading and activity in downtown Kigali 3
  • Trading and activity in downtown Kigali 7
  • View over rice fields, Butare, Rwanda 1
  • Wilfred Bocco and Fabrice Munyakazi from Ecobank, Rwanda




Full Story



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It’s an economic coming of age as day breaks over Rwanda’s capital, Kigali, twenty one years after the devastating genocide.

The new Rwanda is one of the fastest growing economies in the region. Major construction, a vibrant tech industry and entrepreneurial growth are at its heart. Here in downtown Kigali, small and medium enterprises drive a growing economy.

Ecobank is a Pan-African bank that’s been providing innovative banking solutions to African entrepreneurs since 1985. One of these clients is Serge Kajeguhakwa